Client: Café Borders
Solution: Everyone loves a good cup of joe, and Café Borders realized they needed stronger coffee and chai packaging, both in terms of appearance and branding. The project held many challenges: the new packaging had to be distinctive, fit an array of sizes and be highly visible in the active setting of a Borders store. FOURSIGHT rose to the challenge, using bold colors and a versatile swirl (representing steam for the coffee, and an organic leaf for the chai). Flavors and ingredients are presented clearly, with the personal touch of handwritten type.