Client: Genomic Solutions
Solution: Genomic Solutions, a leader in the biotechnology equipment industry, was looking for a way to stand out in trade publications and devise a stronger brand distinction. In our research, we found the majority of trade ads were dry, factual and started to blend together. We devised a specific character for the Genomic Solutions ads, one that would keep readers looking for the next ad. Our designs and copy involved a twist, a surprise, a sense of humor, while still giving the factual product information.

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Brochure